How to Navigate the 79th Intermoda Fashion & Textile Exhibition: A Comprehensive Guide for Buyers


As one of the largest fashion trade shows in Latin America, the 79th Intermoda Exhibition is a must-attend event for fashion industry professionals. The exhibition provides a platform for buyers, designers, brand companies, manufacturers, importers, exporters, and distributors to network and conduct business either in person or remotely. Also through its diverse on-site expert talks, trend-sharings, and fashion shows, attendees can enrich their fashion &textile knowledge and keep stay up-to-date on the latest fashion trends. With the exhibition being held twice a year since its inception 39 years ago, the 79th Intermoda Mexico Textile Exhibition is coming in July 2023.

This article provides a comprehensive guide for buyers who plan to attend the coming exhibition.

By covering the following topics:

  1. Basic Information You Must Know: Time, location, and basic data of the exhibition
  2. Exhibition Zones: Understand the different areas to better plan your visit
  3. Tips for Attending: Registration, parking, dining, and on-site activities
  4. Find Desired Products: 7 Strategies to Streamline the Search
  5. We’re Exhibiting Too! Where to find us?


Basic Information You Must Know


Before attending the exhibition, it’s essential to have a basic understanding of the event to make your experience more enjoyable and productive.




  • When and Where:

Expo Guadalajara Exhibition Center, from July 18th to July 21st, 2023.

  • Size and Exhibitors:

Cover an area of 45,000㎡. Totally 1400 stands. Exhibitors from 24 states in Mexico and 15 other countries.

  • Exhibition Zones:

12 different themes, for menswear, womenswear, kids’ wear, accessories, Mexican manufacturers, international suppliers, trending, gala, etc.


Exhibition Zones: Understand the Different Areas to Better Plan Your Visit


By dividing the exhibition into zones, buyers can easily navigate and make informed decisions. This section will provide an overview of each section, highlighting the products and services available to help you plan your visit and narrow down your choices.




There are 12 pavilions separated into different themes, including:

  • Women’s Alley

Womenswear. Including tops, pants dresses in casual wear, home wear, and formal styles.

Supplier type: Mexican local supplier, including manufacturer, distributor, wholesaler, and exporter.

  • Men’s Alley

Menswear. The dressing style ranges from casual to formal and includes tops, pants, and accessories.

Supplier type: Mexican local supplier, including manufacturer, distributor, wholesaler, and exporter.

  • Kid’s Alley

Kids’ wear. The dressing style ranges from casual to formal, covering clothing and shoes which are suitable for different occasions.

  • Finery Alley

Formal wear, including garments and accessories.

  • Accessories Alley

Jewelry, footwear, hat, wallet, watch, etc.

  • Footwear Alley

Shoes for adults and kids, diverse into the different wearing applications from casual to formal.

  • Suppliers Alley

All the supplies and machinery, including all necessary accessories (i.e. thread, buttons, tags, rivets, zippers), design software, pattern plotter, denim, and different washed fabric.

Supplier type: local vendors across Mexico Republic, international suppliers from China and USA.

  • Mexican Manufacturers Alley

Everything, e.g. garments, fabric, accessories, and footwear offered by Mexican local suppliers.

  • International Alley

Everything, e.g. garments, fabric, accessories, and footwear offered by foreign countries.

  • IM Entrepreneurship

A place where creative ideas and varied products of fashion innovators intersect.

  • Trend Zone

Space to explore and get inspired by the latest global fashion trends, featuring textiles, colors, textures, etc that are carefully curated and researched. Discover talented designers, exclusive signatures, and collectives from Mexico.

  • Chou Room

Discover trendy urban fashion clothing for both men and women which is inspired by streetwear.


Tips for Attending: Registration, Parking, Dining, and On-Site activities


Some more useful tips about the exhibition to make your experience more comfortable and more productive:

  • Registration

The registration counter is located near Kid’s Alley and Finery Alley, close to the parking area entrance.

However, you can save time by registering online in advance.

Click here to access the online registration form.


Registration Counter Location
Registration Counter Location


  • Parking

The parking entrance is marked and not far from the registration counter, so you can easily enter the exhibition hall after parking.


parking area
parking area


  • Dining

There are dining options available at the exhibition. It is located near the main entrance, so you can easily refuel during your visit.

  • On-Site Activities

There are also some exciting on-site activities you can take part in during your visit.

-IM Talks: A space where industry experts share their knowledge on fashion and business in the industry. No extra cost is involved for these talks. Don’t miss out on the chance to gain some invaluable insights.

-Fashion Space: A unique hybrid platform in Latin America where technology meets fashion. You can check out the latest collections from high-end and designer brands, all while experiencing an immersive and comprehensive showcase that brings together mannequins, fashion films, and sound design.


 Fashion Show
Fashion Show


Tips: Check the official website of Intermoda for daily updates on exhibition activities and events forehand to plan accordingly.


Find Desired Products: 7 Strategies to Streamline the Search


Finding the right products can be a daunting task, but we can do something to maximize your exhibition activities and returns. Try seven strategies we propose to streamline the search for desired products. These strategies will help you save time, focus on your needs, and make the most of your attendance at the exhibition.

Find Desired Products 7 Strategies to Streamline the Search
Find Desired Products 7 Strategies to Streamline the Search


  • Set goals for participation

Objectives can revolve around finding new suppliers, launching new products, or gathering market information. Setting specific goals can help you stay focused, assess your needs, and avoid wasting time on irrelevant exhibitors.

  • Conduct market research on exhibitors and products
  • Familiarize with 5 key terms if sourcing fabric: end use, weight, composition, fabric style, MOQ.
  • Bring a notebook and take organized notes.
  • Prepare samples, if possible. That will help exhibitors quickly position what you need and quote you in a short time.
  • Prioritize important factors for decision-making, including price, quality, reliability, etc.
  • Take photos and record important information, which would aid in the decision-making process or support further research for them.


We’re Exhibiting Too! Where to Find Us?


We are ZEVA DENIM, a denim fabric manufacturer integrating R&D, production, and marketing. Offering 200+ classic and innovative denim products at competitive prices, small MOQ, and short lead time.

Check below to find out if we have any interesting products for you.

ZEVA DENIM Product Catalogue
ZEVA DENIM Product Catalogue


Exhibition Product

-Denim fabric for lady jeans

Weight from 8.5oz to 10.5oz before washing.

Twill or slub style. 45-85%(max.) elasticity.

-Denim fabric for men’s jeans

Weight from 10oz to 13oz before washing.

Twill, slub, or crosshatch slub style.

Medium stretch.

187-190cm width maximum.

-Rigid denim

Weight from 11oz to 14oz.

Three different types: 100% cotton, cotton polyester blended (for work wear), and a higher percentage of rayon which can offer a more comfortable wearing experience.

-Lightweight denim

Weight 4.5oz to 9oz. Stretch or non-stretch.

100% cotton, cotton polyester rayon blended, sustainable lightweight mixed grace or lyocell.

Ideal for shirting denim, work wear, dress, and shorts for adults or kids.

(Noted: Exhibited products are mostly offered in stock. We can fulfill orders of more than 3000 yards. For FCL orders, MOQ is 1000 yards per item. The fastest delivery time is within 7 days!)


Where to Find Us?


Booth #405, Finery Alley—(Located on Calle 150, between Calle O and Calle P, Finery Alley)


Booth #405, Finery Alley
Booth #405, Finery Alley



If you drive a car, park the car and choose the registration desk to enter. Our booth is near the #2 registration counter, right in Finery Alley.

  • We offer in-person visits. How to apply?

If you can’t attend our exhibition, we offer the option of arranging for an in-person visit. Our team will bring samples and their over 10 years of experience in the denim industry to visit you and offer professional insights into the local market during the 3-4 days in Mexico after the exhibition.

To schedule a visit, fill out the form on the website or email contacts@zevadenim.com with booking requests such as “I want an in-person visit, my contacts and address are…I need denim fabric….”.

Our team member will respond within one working day to confirm your appointment. If the application is successfully made, we would have a further discussion with you and select appropriate products for you. That can help you save huge sample or freight fees!


  • We cannot guarantee all appointment requests can be met due to limited availability, but we will try to consider and fulfill each request. Thank you for your understanding.
  • Explore more of our denim fabric products from our Facebook: ZEVA DENIM.




Attending the 79th Intermoda Mexico Textile Exhibition can be an enriching and informative experience for fashion industry professionals. With the right preparation and knowledge, attendees can make the most of their time at the exhibition. We hope that this comprehensive guide will assist buyers in navigating the exhibition, discovering new trends and innovations, and connecting with other industry professionals.


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